World Refugee Day Campaign
A multi-channel campaign to bring awareness to the global refugee crisis, through stories that depict resilience and hope.
The creative direction for the World Refugee Day campaign aimed to establish a strong emotional connection with the refugees by prominently featuring their portrait photos. Instead of highlighting the suffering they endure, the campaign chose photos that conveyed resilience and strength. By removing the background and utilizing minimal text copy, the focus was directed towards the hope and resilience reflected in their faces.
Channels: Social Media (Facebook, Instagram, YouTube), Website, Email, and Direct Mailer.
Mother’s Day Campaign
A campaign to raise awareness about the challenges faced by mothers in humanitarian crises to mobilize support and resources to provide assistance to mothers and families in need.
Channels: Social Media (Facebook, Instagram, X, and LinkedIn), Landing page, and Ads (Instagram, Facebook, and Google)
